Hillcrest Christian College: Social Media Group & Page Guidelines By using the Hillcrest Christian College Facebook groups or pages, you agree: That you will not post any material which is knowingly false and/or defamatory, inaccurate, abusive, vulgar, hateful, harassing, obscene, profane, sexually oriented, threatening, invasive of a person's privacy, or which otherwise breaches any law. Did I set my privacy setting to help control who can look at my profile, personal information, and photos? Post news, events and items that are relevant to your target audience. Be respectful. A UCL Staff login is required for access. Use good ethical judgment and follow the College’s policies and federal requirements, such as the Health Insurance Portability and Accountability Act (HIPAA) of 1996 and the Family Educational Rights and Privacy Act (FERPA). For social media profile avatars, the Office of Marketing will provide a template upon request of a new page. These social media guidelines are to help encourage college representatives to share their voice in the social media online communities in an effective and constructive manner. If your primary audience is internal (meaning you’re not trying to market or communicate your program or division to the public in any way and would prefer a more private, moderated discussion), please create a “Group” Page. Please follow them when you are posting as a … Do not post confidential or proprietary information about Emerson College, its students, its alumni, or your fellow employees. Weill Cornell Medical College, Weill Cornell Graduate School of Medical Sciences, and the Weill Cornell Physician Organization (hereinafter collectively “WCMC”) operates institutional accounts on social media sites for distributing content (including text, images and/or videos) about WCMC, and/or to provide a communication channel by which you may contact WCMC. What you write is ultimately your responsibility. YouTube, Instagram, SlideShare, Flickr, etc. Do not present false or misleading information. Make sure that you have all the facts before you post. Effective social media commentary should be. If you ever have any question about whether a message you are crafting is appropriate to post in your role as an Emerson employee, talk with your supervisor before you post. To provide consistent guidelines for official MCC social media sites. We thank our colleagues at the University of Michigan for sharing them with us and giving us permission to adopt and modify them for Emerson. Here are a few general guidelines you should always follow when it comes to your social media activity: • Be respectful of others’ posts, even if you don’t agree with them. Before composing a message that might act as the “voice” or position of the College or a school/department, please discuss the content with your supervisor or the dean/chair of the school/department or his or her delegate. Social Media Guidelines When Posting on Behalf of Emerson College Online collaboration tools provide low-cost communication methods that foster open exchanges and learning. Listen and read them carefully before posting your responses. The following social media guidelines were originally developed by the University of Michigan and have been edited and revised for the Emerson College community. Lane Community College utilizes social media as an important tool for connection and engagement. The Internet is open to a worldwide audience. The Office of Marketing reserves the right to disable or temporarily unpublish Emerson College social media accounts that are dormant (no posts, no activity) for more than SIX months, as such stagnancy reflects poorly on the College. Social media usage at Tallahassee Community College is governed by the same policies that regulate all other electronic communications which are located under the Identity and Branding System. It’s better to verify information with a source first than to have to post a correction or retraction later. Have I read the social networking site’s privacy and caching statements? Because social media can blur the lines between the personal and the professional, Ursinus College has crafted this set of guidelines to help members of the college community protect and promote institutional and professional reputations when using social media. Thoroughly and consistently monitor the site: Be aware of your audience. as a representative of the college, (2.) If a question or comment is directed toward you through your social media site or page, you should do your best to reply in a timely and appropriate fashion. There’s no such thing as a “private” social media site. If your primary audience is external (meaning you want to share your program’s activities and info with the public and invite people to get involved), please create a “Fan” Page. Guidelines for Staff A framework of best practice, actionable guidance and useful resources for those managing UCL social media channels. Check out this helpful article by Howard Greenstein on Mashable.com, “Facebook Pages vs. Facebook Groups: What’s the Difference?” for more ideas on which one would work best. Comments can be forwarded or copied. Do not discuss a situation involving named or pictured Emerson community members on a social media site without their permission. Social media sites include the following: Define “Affiliate College Social Media Site”…. Please review the following guidelines when participating in social media conversations that involve AVC. Everything online has the potential to become public. For example, there is the potential for misinterpretation of the relationship or the potential of sharing protected information. ), Social bookmarking sites (e.g. You are more likely to achieve your goals or sway others to your beliefs if you are constructive and respectful while discussing a bad experience or disagreeing with a concept or person. As a guideline, do not post anything that you would not present in any public forum. Have I asked permission to post someone else’s image or information? You can limit access somewhat but not completely, and you have no control over what someone else may share. Keep in mind that if you are posting with a College username, other users do not know you personally. Consultation For one-on-one consultations regarding any and all questions about social media, please submit a Marketing Request Form with the College’s Marketing and Communications office. If you are unsure about posting something or responding to a comment, ask your supervisor for input or contact the College Communications Office. Increasingly, employers are conducting web searches on job candidates before extending offers. Remember that you’re most likely to build a high-quality following if you discuss ideas and situations civilly. Choose a target audience and cater your content to them. ), Microblogging sites (e.g. A common practice among individuals who write about the industry in which they work is to include a disclaimer on their site, usually on their “About Me” page. With social media guidelines, you can: Encourage employees to follow your official accounts; Share your company’s social media strategy ; Empower your employees to engage positively; Educate on social media best practices Maintain content to keep it directly related to the topic of your site. Only post pictures that you would be comfortable sharing with the general public (current and future peers, employers, etc.). Responses should be considered carefully in light of how they would reflect on the poster and/or the College and its institutional voice. It is a good idea to create a separate email address that is used only with social media sites. It’s better to verify information with a source first than to have to post a correction or retraction later. Removing material from network caches can be difficult. You should participate in personal social media conversations on your own time. Expectations We expect all who participate in social media on behalf of Gettysburg College to understand and to follow these guidelines. Formulate a plan: Departments should consider their messages, audiences, and goals, as well as a strategy for keeping information on social media sites up-to-date. The guide below will assist you through the basics of social media platforms, analytics, etiquette, and branding for a College of Arts & Letters related faction. Am I infringing on their privacy? ), Social sharing sites (e.g. Strive for high quality in content. Fill out the Social Media Account submission form. Do not include any inappropriate personal information. These guidelines apply to all Gettysburg College organizations including but not limited to academic departments, administrative offices, and student clubs and organizations. Don’t use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not be acceptable in Emerson’s community. The WCAA has developed the following social media guidelines to help our alumnae volunteers manage Wellesley class, club, or shared identity group social media channels. Think twice before posting. Current and prospective students, alumni, staff, faculty, and friends utilize Carleton’s Facebook, Twitter, YouTube, Instagram, and LinkedIn to stay connected. The same laws, expectations, and guidelines for interacting with students, prospective families, parents, alumni, donors, and other constituents apply. If you feel angry or passionate about a subject, it’s wise to delay posting until you are calm and clear-headed. Understand that content contributed to a social media site could encourage comments or discussion of opposing ideas. Be mindful that what you publish will be public for a long time—be sure that what you post today will not come back to haunt you. With whom will they share it? Blog comments should be responded to within a reasonable period of time. Self-promoting behavior is viewed negatively and can lead to you being banned from websites or groups. Social media guidelines should provide them with the tools they need to engage positively, respectfully, and inclusively. Never pretend to be someone else. They are examples of best practices from various institutions and are intended to help you understand, from a wide range of perspectives, the implications of participating in social media. However, you may be able to set your site so that you can review and approve comments before they appear. Be respectful of comments received. to represent or discuss matters related to the college. E. Should I create a Facebook Page or a Facebook Group? Most people who maintain social media sites welcome comments—it builds credibility and community. Please familiarize yourself with these and follow them in any social media activities in which you may be posting as … Do not host or share confidential or propriety College information. Don’t list your home address or telephone number. If you publish content to any website outside of Emerson and it has something to do with the work you do or subjects associated with Emerson, use a disclaimer such as this: “The postings on this site are my own and do not represent Emerson’s positions, strategies, or opinions.”. Include links and references to other websites where appropriate. Purpose of MCC’s Social Media Sites. • Personalize the posts you share with your network so they enjoy viewing your unique posts. The College Relations Office (CRO) has developed the following guidelines to ensure the most effective use of social media for the College's external marketing and outreach efforts. Visit Our Bears Return Website and COVID-19 Dashboard for Updates, Harold C. Smith Program in Christian Studies, “Facebook Pages vs. Facebook Groups: What’s the Difference?”, Social networking sites (e.g. If you join a social network, make sure you are contributing valuable insights. Social media offers a new set of tools for communication with the potential for significant impact on institutional and professional reputations. Most York college social media accounts cater towards prospective and current students primarily, but your account may have a different audience. With the influx of information in the web era, your readers will be quick to ignore or delete you if your information is not helpful to them. Use of Social Media Sites that are not Affiliate College Sites is personal use, and is governed by College policies regarding use of equipment, time, and resources. Relationships such as faculty-student, supervisor-subordinate, and staff-student merit close consideration of the implications and the nature of the social interaction. While social media tools are changing the way we work and how we connect with the public and other higher education institutions, Emerson policies and practices for sharing information remain the same. The University has published social media guidelines, and the following College guidelines build off of these already-established University-wide guidelines. Use social media channels responsibly; you are representing Ursinus College on an affiliated College site. The social media guidelines provide guidance for those using social media in a work context, while representing the University. When using social media channels, ask yourself: Alum Honored for Work and Leadership in Clean Energy, Equity, Los Angeles Film Critics Award Gianvito’s ‘Her Socialist Smile’, Inaugural BCE Conference Offers Wisdom for Creative Entrepreneurs, Social Media Guidelines When Posting as an Individua, Social Media Guidelines When Posting on Behalf of Emerson College, Safety and Privacy Tips for Social Media Networking, Consider managing your social platforms via. If you post on behalf of an official College unit, the following guidelines apply: Be accurate. To request an account, contact social_media [at] emerson.edu. If you make a mistake, admit it. Remember, every employee is a potential brand ambassador. If you identify yourself as a member of the Emerson community, ensure your profile and related content are consistent with how you wish to present yourself to colleagues. We suggest that all institutional pages have 2 full-time appointed employees who are identified as being responsible for content. If you would not say it at a conference or to a member of the media, consider whether you should post it online. Think minutes or hours, not days. Don’t hijack the discussion and redirect by posting self-/organizational-promoting information. Review Emerson policies for more information on your responsibility as an Emerson employee. • Share information you think others would enjoy or find useful. While the tone of blog posts and other social media content is informal (not “corporate speak”) it should nonetheless be professional. Please contact social_media [at] emerson.edu any time an admin is removed or added. Download Rollins Social Media Guidelines (pdf) STEP 2: Social Media Account Submission Form . Participation in social computing on behalf of Emerson is not a right but an opportunity, so please treat it seriously and with respect. Quickly recall a post or respond quickly when asked for correction when you make a mistake. Social media refers to social networking sites such as Facebook, Twitter, Instagram, and YouTube. If you’re posting to a blog, you may choose to modify an earlier post—just make it clear that you have done so. © 2020 Ursinus College. Social media is a term used to describe a set of tools that encourage discussion and community, allowing people to build relationships and share information. The following are some guidelines to follow in these cases. If I give them my cell phone number, address, email, class schedule, a list of possessions (such as my CD collection), how might they use it? Social Media Guidelines. If you plan to use social media in your official capacity as an employee of Ursinus College, please respect the the following steps, guidelines for use & best practices listed below: Notify the college: Departments / offices / organizations that currently have a social media page or would like to start one should contact email@example.com. Be upfront and be quick with your correction. If you participate in or maintain a social media site on behalf … It’s appropriate to post at work if your comments are directly related to accomplishing work goals, such as seeking sources for information or working with others to resolve a problem. In addition to the individual guidelines discussed above, please follow these official guidelines when you create or post to a social media site on behalf of Emerson: To ensure that your social media efforts adhere to the design and policy standards of Emerson College and that your efforts are not tied specifically to an Emerson community member’s personal account, all official Emerson social media accounts must be created by or with approval from the Office of Marketing's social media team. While the University encourages colleagues to engage, collaborate and innovate using social media, it is important to be aware of the potential impact of actions and engagements on individuals and the organisations they represent. This includes, but is not limited to, social media accounts created to represent academic and administration departments. STEP 1: Review the Social Media Guidelines. Creative Director Sprankle Hall 3rd Floor firstname.lastname@example.org, Tom Yencho Chief Communications Officertyencho@ursinus.edu, Ed Moorhouse Director of Communications (Media Contact) email@example.com. Does my equipment have spyware and virus protections installed? What you say directly reflects on the College. Ask yourself, would I want to see this published in the newspaper or posted on a billboard tomorrow or 10 years from now? Don’t pick fights online. Ideally, posts should be brief, and end with a link to content on the college’s website. It is your responsibility to be informed about and regularly review the privacy policies of the social media you are using. Employees using social media on behalf of the college must abide by all applicable state and federal privacy laws, including but not limited to the Family Educational Rights and Privacy Act (FERPA), which protects the privacy of students’ records, and the Health Insurance Portability and Accountability Act (HIPAA), which protects the confidentiality of personally identifiable medical information. Social media is defined as any set of accessible technologies and channels targeted at forming and enabling a community of participants to interact and collaborate. Make sure that you have all the facts before you post. However, please be clear that you are sharing your views as an individual, not as a representative of Emerson College. If the content of your message would not be acceptable for face-to-face conversation, over the telephone, or in another medium, it will not be acceptable for a social networking site. LCC is committed to supporting honest, transparent, and knowledgeable dialogue across our social channels. Discuss with your supervisor the circumstances in which you are empowered to respond directly to users and when you may need approval. What if I change my mind about what I post? The line between professional and personal business is sometimes blurred: Be thoughtful about your posting’s content and potential audiences. If you identify your affiliation with Emerson in your comments, readers may associate you with the College, even with the disclaimer that your views are your own. Employees are responsible for their interactions on social media sites. Tracking tools enable supposedly anonymous posts to be traced back to their authors. While social media tools are changing the way we work and how we connect with the public and other higher education institutions, Emerson policies and practices for sharing information remain the same. Do not use Emerson’s name to promote or endorse any product, cause, or political party or candidate. Cite and link to your sources whenever possible––that’s how you build community. Keep it updated. Posted material can remain accessible on the Internet until you’ve completed the prescribed process for removing information from the caching technology of one or multiple (potentially unknown) search engines. These guidelines were developed to assist Lycoming College faculty and staff in their use of social media on behalf of the College. STEP 3: Student Organizations Only. When posting to a social media site, you should: Let your Internet social networking do no harm to Emerson College or to yourself, whether you’re navigating those networks on the job or off. Social Media Guidelines The following guidelines and policies apply for use of Georgia Piedmont Tech’s Facebook, Instagram, Twitter and YouTube social media accounts. Social Media Guidelines for McHenry County College Definition of Social Media. When fulfilling institutional or professional roles, employees should follow the same standards of behavior online as they would in face-to-face, phone, and other types of interactions. Some sites collect profile information to SPAM you. Online collaboration tools provide low-cost communication methods that foster open exchanges and learning. This will help to increase traffic to the York College website. Read the information below before engaging in any social media efforts as part of your official duties at Bryn Mawr. These guidelines provide best practices and expectations for employees' engagement in social media, (1.) Barnard College welcomes the use of social media to interact with and inform the general public and the Barnard community in support of the College’s educational mission. They view what you post as coming from the College. 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