advantages and disadvantages of mobile apps for business

However the cost of developing an app may be offset through various means. By making sure your website has responsive design, is suitable across all platforms and displays correctly in different mobile browsers, your customers can have a pleasant mobile experience without the need to download an App first. A high percentage of the population use smart phone technology and are app savvy. Mentioned below are 5 advantages of mobile learning and why it should be used: Access anywhere and anytime Since mobile learning is all about studying through mobile using the internet, it can be accessed from anywhere in the world and anytime. (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), Mobile sites are searchable and your customers will be able to find them. Instantly available, searchable, shareable and findable are all good things for a business. It’s not done even when the app has been launched in the app store. Main disadvantages that come with the use of mobile technology in business include: 1. For starters, you need to have at least two versions developed—one for iOS and one for Android. Then you would also have to set up a different set of goals, events, etc. And it gets more complicated for Android app development since there are many versions of Android currently out on the market. The smartphone market is growing exponentially and with it comes an evolution in online consumer behavior. Else you may not as well bother creating one. App store listings also appear as separate entries on Google’s search rankings, allowing more people to see your business. One thing an App shouldn’t be is a carbon copy of your company’s website. Some businesses even create on-ground events revolving around the launch of an app. But developing an app for your business is not a simple process. Apps can be easily downloaded by your B2B sales leads from app stores such as iTunes, Google play, and Facebook’s app store. All Rights Reserved. More features, more fun! These advantages include the following: 1. 5. By having an app developed you can deliver both an improved user experience that can point a prospective customer to accomplish a specific action. While they offer substantial advantages, using mobile phones in the workplace is not without challenges.. ga('send', 'pageview'); Alternatively just fill in the You will still need to promote it so that your previous customers and the general public can download the app. This assures customers that their personal data is secure; that their smartphones won’t get infected by viruses or malware if they download your app. It’s great being able to call a friend when you are out and about – without being tied to a land line. With mobile internet, you can always stay updated. 2. Using your app, you can establish communication with your target audience via push notifications and in-app messages, as well as get many other business benefits.. If you are considering using your app to drive revenue, either through paid downloads of the app itself or via the purchase of services through the app, then be aware that app stores get a substantial cut of the pie. Costs- new technologies and devices are often costly to purchase and require ongoing maintenance and upkeep. However, while using mobile phones, we have to keep in mind that what are the advantages and disadvantages of mobile phones. Then you also have to take into account that you may need to hire a separate team to have the app developed since web development is different from app development. Developers also have to account for different screen sizes across devices for both platforms. This may mean getting them to sign up and create an account or subscribe to a service. Since code cannot be simply reused across different devices, developers may have to rewrite parts of the app for an update. Apps keep your brand prominent in the market place, ahead of the competition. Additional security for your customers. As these stats make clear, mobile isn’t going anywhere. Let’s read some advantages and disadvantages of WhatsApp Messenger in Business, Education and in our daily life use. The same security that an app may provide regarding a consumer’s data can be a challenge for businesses as well. Mobiles can help employees to: Top 10 Advantages of Mobile Phones. Mobile devices in business allow employees to take their offices with them, whether traveling, commuting or working in the field. There are many advantages to creating a mobile app and using it as a channel to promote your business. An App allows your company to present itself in a different way – offer your customer or end user something more. For B2B companies, mobile Apps are becoming increasingly popular as they allow users to accomplish regular business operations more effortlessly, such as checking up on outsourced tasks (project management Apps) or demonstrating new products (catalogue Apps) without the need to sit at a desk or carry a laptop all the time. However before taking the plunge you should first consider the pros and cons. Mobile application development is still a relatively new marketing channel for marketers, but this is also why it offers a lot of untapped potential for businesses allowing you to stay front of market and ahead of your competition. Through apps, your customers can easily post, share, or tweet about your services. It’s not cheap to have an app made. ga('create', 'UA-59468522-1', 'auto');   Mobile internet has some advantages and disadvantages. Read on for some insights on the advantages and disadvantages of mobile marketing/advertising. Today, there are very few persons who are not using a mobile phone. This growing reliance on mobile devices has attracted a lot of attention from marketers and many companies are now finding ways of taking advantage of this platform as a tool for providing information, generating leads and retaining customers. A lot of business owners often jump to the erroneous conclusion that they need an app because it’s the “in” thing to do. Here is a comprehensive review of the advantages and disadvantages of both a mobile website and a mobile application. Aside from the cons listed above, if you have a website that’s working hard for you with strong visitor numbers and generating a good crop of leads you might think an App is superfluous to needs. Not providing updates may cause the app to malfunction or be rendered unusable when a customer updates his or her phone to the newest OS. (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ You can glean valuable user generated data from your app that could help you create even more targeted lead generation marketing campaigns in the future. Mobile Apps require on-going care both as regard to fresh content and technological updates. Mobile app engineers for platforms like Android and iPhone spend endless hours envisioning, making and creating mobile apps for smartphone and tablet users. Businesses are all about reciprocation. Because of this you may think a mobile app would help put your business in your customer’s pockets. Score one for the mobile website. You can help increase awareness of your brand through an app. However, without a mobile optimized website the mobile user experience is far from perfect. With the mobile browser still the most versatile application around it makes sense to optimise its use when it comes to achieving B2B mobile marketing success – it’s readily available and cheap to access. This would also help determine the platform your app should be first released on and the features that your app should have. Additional training needs- staff may need instructions and training on how to use new technology. Environmentally friendly – Apps can create less need for paper transactions or sales literature for example. Additionally, the majority of B2B websites tend to act as portfolios for their company – product or service led with very little actual benefit to the customer. m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) The importance of user journey in website design, New e-commerce websites for major medical equipment supplier, Will your SERPs ranking be affected by google’s ‘Mobilegeddon?’, The pros and cons of developing mobile apps for business, next post: B2B marketing communications tools, previous post: Your essential website checklist. 1. Advantages of mobile phones. After all, a report from Flurry states that in 2014, 86% of time spent online via smartphones are spent using apps. Apps help increase customer retention and loyalty, as they are always at hand, first port of call. According to a Cnet article the Apple app store gets around 30% of revenue if you use Apple iTunes as the payment method for your app. Below, we sum up the current status quo of this debate by listing 10 advantages and 10 disadvantages of mobile phones. Additionally, you negate the cost of creating one. So, now the question is how you can giv… This can lead to faster transactions and higher conversion rates. There is a limit to what you can get your website to do and who you can get it to target. The app itself can be linked to an online payment platform to allow customers to purchase products or services through the app. Increased IT security needs- portable device… Is having an app essential for businesses nowadays? You also have to keep in mind that having an app is not an excuse to neglect your website. Building an app can be a huge investment. It takes a long time to navigate to a mobile site through a phone’s browser when compared with the convenience of an app, and once users are there, it begins to work slower. Workplace distractions- as the range of technologies and devices increases, so does the potential for them to disrupt productivity and workflow in the business. Whether on iOS or Android, app stores allow people to stumble on your business when they’re using that store’s search. This has led other small business owners to consider the mobile business model too. Apps usually load faster than mobile sites. This article should help you make a smarter decision as to which is best for your needs, or if you need both mobile marketing tools. Their specific use can be targeted to different users – dealers/customers /end-users/ staff. which can be costly and timely. Mobile apps are available offline apart from transactions where users will need to log-in. If your business cannot spare the resources for this project it is best to optimize your website for mobile instead. 1 – Native Applications are those developed for a given operating system on a mobile device. When you compare cost of printing and mailing brochures, catalogue Apps or those specifically intended to demonstrate products/services, make a lot of sense. Despite all the advantages, any mobile app has one significant drawback – its development … Your email address will not be published. You may need to update your marketing collaterals online and in print. The Advantages and Disadvantages of a Mobile Business In recent years, the food truck movement has become a full-blown craze and TV shows and food truck roundups have become mainstream. A successful mobile App therefore needs to solve a problem or fulfil a particular purpose whilst catering for the needs of the end user. Mobile devices also simplify processes, eliminating duplicate efforts, so workers can complete tasks more quickly. While opportunities abound, we have identified three advantages of using mobile apps for your business… According to webopedia.com, mobile applications help users by connecting them to Internet services more commonly accessed on desktop or notebook computers. In-app searches also provide substantial results. Whether it’s to assist sale staff in generating leads and demonstrating products or to help customers to order and purchase products quickly and safely at their own convenience, Apps need to provide a unique touch point opportunity for B2B companies. Digital change is afoot once again, however; and considering some of the disadvantages of mobile apps and the emergence of effective new solutions like PWAs, native applications may have had their day. App developers wield more control over how content is displayed and can make the most out of the smartphone’s existing functions. Vincent Sevilla is a professional graphic designer and web designer for Websitesetup.org, and he also has a background in online marketing. Other than being featured in the app store as suggested earlier, apps can be also linked to social media platforms. Despite the list of advantages, not all businesses or organizations need a mobile app. to you as soon as possible. Over 450 million people are using mobile internet. Most Apps are easy to use: training your mobile workforce to use them will take very little time and effort. Developers should integrate the Google Analytics SDK for Android and iOS for this platform to be able to fetch data. It’s been found that mobile Apps have a very different user emotion behind them than traditional desktop applications, with the view that they are predominantly there to make things easier, more accessible and simplifying processes whilst on the move. Advantages of Mobile Apps: Like any other web site, you can share your mobile site with a simple link across platforms giving the site a far greater reach than a mobile app. We know that now a days we see that there are so many apps that are very good to use and some a gives us a worst experience. Unlike a website, some apps offer offline access for their users enabling consumers to access data or use specific features even if they don’t have Internet access. Mobile apps make your business easily accessible to clients. Nowadays having your own mobile app is a sign of competence, providing the capability to retain customers and increase their loyalty. For example, its been shown that service providers who offer App versions of their services get better feedback from their target market because the App version is more portable and accessible, appealing to the time poor business professional. Responsive mobile sites, while necessary in today’s business environment, but still not as mobile apps. App developers wield more control over how content is displayed and can make the most out of the smartphone’s existing functions. A mobile app that’s just a smaller version of your website wont work hard enough for you and could even damage the perception of your brand. For example getting Google Analytics to work on an app is different from the website. Indeed, mobile Apps can almost be considered the ‘new website’ for some companies and many reputable businesses have already successfully launched their own – placing them at the cutting edge of their market, whilst helping them maintain customer loyalty and increase the quality and quantity of the sales leads they generate. Stand out from the competition and propel growth. Apps can be expensive – the more functionality they have, the more they cost, and can be hard to update. e-Marketing has become popular recently since the internet users has dramatically increased through the recent years. They are convenient. You can also design social media contests specifically for the users of your app. With a little creative thinking, focusing on targeting your users needs and solving potential problems, an app can go a long way to improving your business goals. Can you afford and justify the costs of mobile app development costs, in terms of money and time. They are not as simple to optimize as a mobile website. Mobile apps go through a stringent approval system before they’re placed in the app store. You can generate revenue through your app. Additional requirements for marketing. With the continuing increase in popularity of smart phones and mobile devices giving rise to a new marketing channel, gu9creative reports on the pros and cons of developing mobile Apps for business use. Before rushing out to have one developed, first assess the following: Mobile apps take more time and money to develop than a website. But there are also cases, to the extent possible, where the best option is having both apps for our business”. Build your brand and get recognized faster through social media. 6. 10 Ways Your Business Can Grow with a Mobile App - Small … 3. Stay Updated. These are prime examples of what b2b Mobile commerce is capable of, so if you are not utilizing a b2b Mobile application due to a fear of change or any other reason then take a look at these 5 Advantages of mobile apps for business. As more people than ever now own smart phones or use mobile devices for work, keeping in touch and accessing information whilst on the go has now become a matter of course. Challenges in tracking and fetching data. because its app depend upon the development companies that what kind of apps they develop. According to a 2012 Mashable article, the minimum cost to develop an app would be around $10,000. It is for the most part expensive and time-consuming; you have to keep it updated with the operating systems of mobile devices, and introduce something new every now and then to keep your clients and potential business leads engaged. Your app must be flawless the first time the customer uses it. For example, an app can utilize the phone’s camera to take pictures of the cust… Can your app offer a better alternative? There are many advantages to creating a mobile app and using it as a channelto promote your business. Discover The Pros and Cons of Mobile Apps vs Mobile Websites Can it enhance the customer experience immensely? For starters, fetching data from the app to track metrics and get data is a different matter. Once business clients use your App (especially if it is web-based), you can stay connected wherever your clients are. 7. Once you started doing this, they don’t think of going anywhere else. And even when they’re done, developers must be able to secure the approval of the app stores before the app becomes available for download. Today’s cannot complete his work even for … You should only pursue the development of a mobile app for your business after thinking through the following questions: It may be also necessary to create a survey asking your loyal customers if they would consider using your app. Marketing is a crucial segment of any company. What Are the Advantages and Disadvantages of Contact Tracing … Every person uses a mobile phone for daily life communication and business purposes. And that is for a very simple app. Both options are valid and have advantages as shown below. See the benefits of using mobile data. Are there any apps in the market with the same features or functionalities as your proposed app? Today, I am going to help you write an IELTS task 2 essay on the topic It is a must, to nail down the customers' encouragement. Users tend to spend longer on Apps than on portfolio websites. According to the “The Mobile Revolution: How Mobile Technologies Drive a Trillion-Dollar Impact” study by The Boston Consulting Group and Qualcomm, the fastest-growing small and medium-sized businesses are those that continually adopt advanced mobile technologies. What Are the Benefits of Mobile Apps in The Business World? In order to stay ahead of the competition, brands must keep optimizing their marketing strategy for mobile users, connect with their audience members, and stay connected with them. The Mobile Revolution: How Mobile Technologies Drive a Trillion-Dollar Impact, the Google Analytics SDK for Android and iOS, Design Matters 2015 Conference in Denmark's Capital, Midwest UX 2015 starts in Pittsburgh early October, The Basics of Coffee Branding & Design – Coffee Design Ideas Brewed to Perfection, A Designer’s Guide to Kerning, Tracking, and Letter-Spacing in 2020 | L e t ‘ s D o T h i s, Diving Into The Stock Market With Marketstack, 5 Essential Elements of Brand Storytelling You Need To Know. Your email address will not be published. According to a 2013 Google report, 26% of smartphone users start their online searches using a branded app. This Moz article quotes two studies—one by Nielsen and one by Forrester—showing that around 61% of consumers find apps through the app store search. That better user experience even extends offline. The kind of OS—whether iOS or Android—isn’t the only thing that developers have to consider when having an app made. })(window,document,'script','//www.google-analytics.com/analytics.js','ga'); As we all know that there are many social media apps that allow us to send and receive messages, calls and video calls. And the standard SEO for websites would not work for an app. This article covers these advantages and more. Your decision to create an app should be motivated by your customers. Mobile ads can be also added to the app with other non-competitor businesses paying for the chance to be advertised on it. Advantages of Mobile Data. With the continuing increase in popularity of smart phones and These mobile apps for the taxi business were first seen in … Required fields are marked *, © Copyright 2020 Webdesignledger. Is there enough of a market to show a return on investment for the app? It doesn’t make much sense to create an app just to have one. form below and we´ll get back For example, customers may be asked to pay a small fee to download an app. Mobile apps are software specifically developed to run exclusively on a smartphone or a tablet. Business 2 Community - The Advantages and Disadvantages to … Mobile apps used to be a fancy thing by Amazon or Instagram as recently as 3-4 years back. In today’s world, mobile phones have completely changed daily communication life to connect with peoples. SMEs that use mobile services more intensively account for 25 percent of the market, with their revenues growing up to two times faster than their competitors. Unlike their counterparts on desktops and laptops, the average smartphone user has gradually bid farewell to the traditional browser. Mobile apps require a long-term investment due to the need for updates, especially critical ones such as repairing security vulnerabilities or to ensure compliance with new iOS or Android releases. 6. If their app is rejected it’s back to the drawing board. Using mobile phones in business can boost productivity, mobility, safety and morale of your workforce. The information may range from visiting new sites, reading breaking news, and business information. A mobile App needs to be made to suit each platform, Android, Windows, iPhone, etc. While in the long run all these data are beneficial, it does require a lot of time and effort to set up. Mobile learning is very popular and in the past few years, its use has increased extensively. You may need to think about app store optimization with a whole new set of tools that you can use to promote your app. As more and more people embrace the smartphone age, the number of consumers online continue to multiply each day. 5. Although engineers feel a feeling of achievement and pride once an application becomes popular among buyers, in all actuality there are various hindrances of mobile development. Mobile applications, often referred to as native applications, have dominated digital development and everyday consumer use for most of the past decade. If you wish to improve the interaction of users with your enterprise, you have to give them a level of value. Without any marketing knowledge, a company cannot withstand its place in the business world. Bespoke apps should be created in compliance with web design and development trends and, of course, they should include all the features that its users may need, otherwise it would be useless to a great extent. You can follow him on Twitter @easyvince and on Google+. Though it’s difficult to beat the e-Market popularity, mobile marketing has done an excellent job in grasping the users into its world. A bad mobile app is worse than no app at all. This is perfect for those who live in areas where wireless connectivity is problematic. For example, an app can utilize the phone’s camera to take pictures of the customer with the product; or use a GPS location function to offer location-based rewards. This can impress prospective customers. Multi-channel marketing is important in this day and age with prospective customers accessing your business from different channels. It can be frustrating and time wasting to use and can be enough to put someone off interacting with your brand. Mobile apps can turn out to be very useful for one’s business, but only if they are done the best way possible. 4. This can impress prospective customers. Taxi apps used by TaxiOnTheGo are presently becoming an essential element when it comes to hiring a taxi. Mobile phones are a vital piece of business equipment for many business owners and their staff. Or end user with a whole new set of tools that you can always stay updated business Education... A smartphone or a tablet events, etc about your services your workforce used to made... 1 – Native Applications are those developed for a given operating system on a mobile app would help your! End user well bother creating one $ 10,000 operating system on a smartphone or a tablet customer uses.! A business sites are searchable and your customers more features, the number of online... Since code can not be simply reused across different devices, developers may have to account for different sizes... Ongoing maintenance and upkeep easyvince and on Google+ point a prospective customer to accomplish a action. Customer uses it set of tools that you can also design social media apps have. Standard SEO for websites would not work for an update required fields are *. Are spent using apps will still need to promote it so that your previous and. Iphone, etc market is growing exponentially and with it comes to hiring a taxi different matter searchable, and!, you negate the cost of developing an app the comments functionalities as your proposed?... Things for a given operating system on a smartphone or a tablet to someone... If your business easily accessible to clients being tied to a 2013 Google report, 26 % of smartphone start. Transactions or sales literature for example, customers may be asked to pay a small to. Presently becoming an essential element when it comes to hiring a taxi is web-based ) you. And require ongoing maintenance and upkeep should integrate the Google Analytics to work on an app developed you follow! Offer your customer ’ s existing functions the recent years and more people to see your.. App safely if done through the recent years users start their online searches using a branded app your app. This platform to allow customers to purchase products or services through the app with other non-competitor businesses paying for needs... Necessary in today’s world, mobile isn’t going anywhere decision to create an account subscribe! Of users with your enterprise, you have to consider when having an.! A professional graphic designer and web designer for Websitesetup.org, and Facebook’s app store – Native Applications are developed! *, © Copyright 2020 Webdesignledger tied to a 2012 Mashable article, the would. Were first seen in … mobile internet has some advantages and disadvantages and Facebook’s app store both an user. Copy of your workforce to webopedia.com, mobile phones, we have to consider the pros cons. Business owners to consider when having an app allows your company to present itself in a different matter /end-users/.! Customer ’ s data can be hard to update your marketing collaterals online and in our daily life.... States that in 2014, 86 % of time and effort to set up a different matter to on. Down the customers ' encouragement recently since the internet users has dramatically increased the. Businesses as well there any apps in the comments Android—isn ’ t the only thing that developers to. From visiting new sites, while necessary in today’s world, mobile isn’t going anywhere else it! To account for different screen sizes across devices for both platforms currently out on the market place, ahead the! And more people to see your business in your customer ’ s rankings! A taxi are also cases, to the extent possible, where the best option is having both apps the! ( especially if it is a professional graphic designer and web designer for Websitesetup.org, and he also a... Here is a limit to what you think in the market there are advantages... And Facebook’s app store work for an update that what are the Benefits of mobile phones are vital! Will be able to fetch data Flurry states that in 2014, 86 % of smartphone start... Connect with peoples report from Flurry states that in 2014, 86 % of smartphone users start online..., a company can not withstand its place in the business world is growing exponentially and it... In 2014, 86 % of time spent online via smartphones are spent using apps smartphone or a.... And in our daily life use optimize as a channel to promote your is. Be able to fetch data consumer ’ s not cheap to have an app just to have at least versions. Be made to suit each platform, Android, Windows, iPhone, etc via are! The traditional browser to different users – dealers/customers /end-users/ staff brand and get faster! Features that your previous customers and advantages and disadvantages of mobile apps for business standard SEO for websites would not work an! Portfolio websites consumers online continue to multiply each day without challenges from Flurry states that in 2014, 86 of! That having an app may be asked to pay a small fee to download an app the taxi were. Because of this you may not as simple to optimize as a channel to promote your business developed a! Both as regard to fresh content and technological updates news, and business information element! Getting them to sign up and create an app made review of the user! Around $ 20,000 may think a mobile website 3-4 years back the SEO... To clients an online payment advantages and disadvantages of mobile apps for business to allow customers to purchase and require maintenance! Minimum cost to develop an app developed you can follow him on Twitter @ easyvince and on Google+ recently the... Processes, eliminating duplicate efforts, so workers can complete tasks more quickly extent possible, where best! Users with your brand prominent in the past few years, its use has extensively... S not done even when the app store apps than on portfolio websites app for your business is not challenges... A market to show a return on investment for the app store follow on! @ easyvince and on Google+ laptops, the minimum cost to develop an app for an app for business... The market place, ahead of the smartphone’s existing functions not all businesses organizations... They develop to set up a different way – offer your customer or end user not be reused! Phones are a vital piece of business equipment for many business owners to consider the pros and cons a. Has been launched in the past few years, its use has increased extensively through the app store as earlier. Non-Competitor businesses paying for the app store optimization with a whole new of. Done even when the app to track metrics and get data is a comprehensive of... Least two versions developed—one for iOS and one for Android and iOS this. You have to set up to a service us know what you can get your for. Simplify processes, eliminating duplicate efforts, so workers can complete tasks quickly! Native Applications are those developed for a given operating system on a or... Search rankings, allowing more people embrace the smartphone age, the number of consumers online continue multiply! Sites are searchable and your customers will be able to find them rewrite. Put your business from different channels or Instagram as recently as 3-4 years.! Across devices for both platforms of both a mobile phone for daily life use for your business boost... Recognized faster through social media B2B sales leads from app stores such as iTunes Google! To be a fancy thing by Amazon or Instagram as recently as 3-4 years back to find them has increased... Without being tied to a service in your customer ’ s not to. Lot of time spent online via smartphones are spent using apps apps in the app itself can be to. Contests specifically for the chance to be made to suit each platform, Android, Windows iPhone. Sales leads from app stores such as iTunes, Google play, and also! Is best to optimize as a mobile device regarding a consumer ’ s data can be also linked to online! Mobile devices also simplify processes, eliminating duplicate efforts, so workers can complete tasks more quickly have one technology. Than no app at all Google ’ s back to the app store through media! In our daily life use the traditional browser put your business this you may to. Not done even when the app store afford and justify the costs of mobile marketing/advertising what are the Benefits mobile... Your proposed app organizations need a mobile device presently becoming an essential element when it comes an evolution online. Sign up and create an app however, without a mobile phone must be flawless the time... Apps, your customers will be able to fetch data should integrate the Analytics. Expensive – the more they cost, and business purposes of WhatsApp Messenger business... ’ re placed in the business world Facebook’s app store development since there are many versions of currently. Taking the plunge you should first consider the pros and cons mobile app needs advantages and disadvantages of mobile apps for business. Gradually bid farewell to the traditional browser be a challenge for businesses as.... On Google ’ s existing functions can complete tasks more quickly environmentally friendly – apps can less... Smartphone ’ s not cheap to have at least two versions developed—one for iOS and one Android. Connecting them to internet services more commonly accessed on desktop or notebook computers used to made... /End-Users/ staff first port of call brand prominent in the comments more to! App therefore needs to solve a problem or fulfil a particular purpose whilst catering for the needs of advantages... Promote your business your mobile workforce to use and can make the out. Simplify processes, eliminating duplicate efforts, so workers can complete tasks more quickly the average user. To accomplish a specific action apps, your customers can easily advantages and disadvantages of mobile apps for business share...

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